You may remember Michael Bierut from such design films as Helvetica and from such museums as the MoMA. On top of his illustrious art career, he has been a graphic designer for 25 years and is now partner at Pentagram, a design firm based in New York. In his Creative Mornings presentation, Michael talks about clients, how to deal with them, how to treat the good ones, and when to send the bad ones packing.
Some of the best lines from his presentation:
- The best clients love design, or don’t give a damn about it
- Great clients lead to more great clients
- If you find five great clients, you’re set for life