The “grandfather” of social media platforms, Facebook is currently being used by 3/4ths of the world’s population.
That means almost everyone knows how to construct posts. Stern focuses not on the HOW but on the WHAT we need to post on Facebook. Take “Social” out of “Social Media Marketing,” and you have left with MEDIA marketing.
So, what sort of media will Stern create with your business to drive ROI including lead generation, nurturing, and sales?
What’s the STERN benefit?
When we go Stern Storming to create your Facebook marketing strategy, we will get at the heart of the specific benefits of your business and the needs and desires of your target audience.
Our Facebook strategies vary based on WHERE we are leading people, and how we want them to feel about engaging with you.
We also know that Facebook posting must LEAD to a conversation with a potential customer, or keep a new lead interested in your business and in their mindset until they are ready to become clients.
How have we done it?
For a local automotive repair shop, we posted videos of the owner, Saul Reisman explaining how he fixes cars and trucks as well as giving people advice on how to maintain their vehicles. We researched tags for those videos so their reach would go well beyond those who were currently aware of Saul’s business.
Each video post had a story behind it which was posted on his WordPress blog, so we were using social media to drive immediate sales while also driving traffic to his website.
For Fairmount Cemetery, we posted blog articles we created that told interesting stories about the famous and infamous people associated with this Colorado Landmark. Each blog then invited people to tour and visit where there was always a salesperson present.
The most critical component
Now comes the part most Inbound Social Media Marketing agencies leave out. We want YOU to know HOW to move engagement to conversation. We are constantly monitoring your facebook page and finding out ways to reach out TO those people who have liked your post or left a comment. There is a point where that person MUST be invited to take a step further and start communicating with you on the phone or in person to close a sale.
Even in the world of E- Commerce, our posts bring visitors to specific pages with tasty content that encourages purchases. We pride ourselves in understanding HOW facebook can be used to drive ROI based on the true benefits of your business and your customer experiences.
Stern Marketing: Phoenix’s Facebook Marketing Expert
The “grandfather” of social media platforms, Facebook, continues to dominate the digital landscape with an astonishing 3/4ths of the world’s population actively using it. With such a vast audience, it’s easy to assume that most businesses know how to construct posts. However, the real question isn’t how to post but what to post to drive real business results.
This is where Stern Marketing, the Phoenix expert in Facebook marketing, steps in. By shifting the focus from the “social” to the “media” in social media marketing, Stern Marketing crafts strategies that go beyond likes and shares, delivering measurable ROI through lead generation, nurturing, and sales. Here’s how they do it.
Receive Your Stern Facebook Marketing Audit
Before diving into the specifics, Stern Marketing begins every partnership with a comprehensive Facebook Marketing Audit. This audit identifies key opportunities for growth and lays the foundation for a tailored strategy designed to meet your business goals.
What’s the STERN Benefit?
When you go Stern Storming to create your Facebook marketing strategy, the process is rooted in uncovering the core benefits of your business and aligning them with the needs and desires of your target audience. The goal isn’t just to post content but to spark conversations that lead to action. Whether it’s driving traffic to your website, keeping leads engaged, or converting them into loyal customers, Stern Marketing’s approach ensures every post serves a purpose.
How Stern Marketing Drives ROI
Strategic Content Creation
Stern Marketing focuses on creating media that resonates with your audience and drives them to act. The content isn’t arbitrary; it’s tailored to your audience’s preferences and optimized for engagement. Here are some examples of how Stern Marketing has successfully transformed businesses:
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Saul’s Automotive Repair Shop
- Stern Marketing worked with Saul Reisman, the owner of a local automotive repair shop, to create engaging videos where he shared his expertise in fixing cars and trucks. These videos didn’t just showcase Saul’s skills; they provided valuable advice for vehicle maintenance, positioning him as a trusted authority in his field.
- Using thorough research, Stern Marketing optimized each video with tags that expanded its reach far beyond Saul’s existing customer base. The result? Increased visibility, more leads, and higher conversion rates.
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Fairmount Cemetery
- For this historic Colorado landmark, Stern Marketing created blog articles telling fascinating stories about the famous and infamous individuals associated with the cemetery. These stories were not only captivating but also strategically designed to invite readers to tour the site, where a salesperson was always available to engage visitors and drive sales.
Optimizing Every Step of the Customer Journey
One of the most critical components of Stern Marketing’s strategy is understanding how to move engagement into conversations. Many inbound social media marketing agencies overlook this crucial step, but Stern Marketing excels at it.
Monitoring and Outreach
Stern Marketing continuously monitors your Facebook page to identify opportunities for engagement. When someone likes a post, leaves a comment, or interacts with your content, Stern Marketing doesn’t let that engagement go to waste. Instead, they find innovative ways to reach out and invite those individuals to take the next step—whether it’s a phone call, a meeting, or a visit to your store.
Driving E-Commerce Sales
For e-commerce businesses, Stern Marketing’s posts are designed to drive traffic to specific product pages with compelling content that encourages purchases. By combining eye-catching visuals with persuasive copy, they create a seamless customer journey that boosts sales and builds brand loyalty.
The Power of Storytelling
At the heart of Stern Marketing’s success is their ability to craft stories that resonate with audiences. Whether it’s the story of a business owner’s passion, a customer’s transformative experience, or the unique benefits of a product or service, Stern Marketing knows how to turn ordinary stories into extraordinary marketing tools.
Content That Connects
Every piece of content—whether it’s a video, blog post, or social media update—is carefully crafted to connect with your audience on an emotional level. This connection is what drives engagement, builds trust, and ultimately leads to conversions.
Tailored Strategies for B2B and B2C Enterprises
Stern Marketing understands that every business is unique, which is why their Facebook strategies vary based on your goals and target audience. For B2B enterprises, the focus might be on creating thought leadership content that establishes credibility and nurtures leads over time. For B2C businesses, the strategy might revolve around creating shareable content that drives immediate sales.
How Stern Marketing Creates Influence and Profits
Audience-Centric Approach
Stern Marketing begins by understanding your audience—their needs, desires, and pain points. This insight informs every aspect of the strategy, ensuring your content is relevant and impactful.
Data-Driven Optimization
Every campaign is backed by data. From audience insights to performance metrics, Stern Marketing uses data to refine strategies and maximize ROI. This continuous optimization ensures your campaigns stay effective in an ever-changing digital landscape.
Holistic Marketing Integration
Stern Marketing doesn’t just focus on Facebook. They integrate your Facebook marketing efforts with other channels, such as your website, email campaigns, and SEO strategy, to create a cohesive and effective marketing ecosystem.
Real Results, Real Impact
The success stories of Saul and Fairmount Cemetery are just a glimpse of what Stern Marketing can achieve. Across industries, their innovative strategies have helped businesses increase visibility, generate leads, and drive sales.
Why Choose Stern Marketing?
With a proven track record and a commitment to excellence, Stern Marketing is the go-to Facebook marketing expert in Phoenix. Their unique approach—focused on creating media that drives action—sets them apart from the competition. Whether you’re looking to grow your local business, expand your e-commerce store, or establish your brand as an industry leader, Stern Marketing has the expertise and passion to help you succeed.
Receive Your Stern Facebook Marketing Audit
Ready to take your Facebook marketing to the next level? Start with a Stern Facebook Marketing Audit. This in-depth analysis will uncover opportunities to improve your strategy and drive measurable results.
Transform Your Business with Stern Marketing
In today’s digital age, Facebook is more than just a social platform; it’s a powerful marketing tool that can drive significant ROI when used correctly. With Stern Marketing by your side, you can harness the full potential of Facebook to grow your business and achieve your goals.
Don’t settle for average results. Choose Stern Marketing and experience the difference that expert Facebook marketing can make.