by Darrell Stern | Dec 27, 2015 | Marketing ROI
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you’re bound to win a few times — that’s just the law of averages. Lead nurturing...
by Darrell Stern | Dec 26, 2015 | Marketing ROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
by Darrell Stern | Nov 7, 2015 | inbound marketing agency, inbound marketing strategies
At the Inbound 2013 conference Dharmesh Shah of Hubspot spoke about how to create an inbound experience. The people at Infusionsoft preach a customer life cycle. Both are on the right track and I have run my inbound marketing agency for the past decade with the mantra...
by Darrell Stern | Sep 8, 2015 | star wars
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
by Darrell Stern | Jul 31, 2015 | branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers....
