by Darrell Stern | Jan 25, 2016 | WordPress SEO
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
by Darrell Stern | Jan 16, 2016 | Content Marketing Agency
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
by Darrell Stern | Jan 1, 2016 | Marketing ROI
We offer this last section on marketing ROI as a bonus to everything you’ve already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you “sharpen the saw.”...
by Darrell Stern | Dec 31, 2015 | Marketing ROI
Here’s something we tell our customers over and over again, yet few of them believe it (at first). You can automate lead generation even after you make a sale. You read that correctly. Each time you close a sale, your businesses should be able to generate dozens...
by Darrell Stern | Dec 30, 2015 | Marketing ROI
You might be one of those people who thinks: “I don’t get all this computerized mumbo jumbo. I’m old school. When it comes to dealing with prospects for my business, I still like to press the flesh — meet someone and collect leads in person to really...
