by Darrell Stern | Jan 27, 2016 | WordPress SEO
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
by Darrell Stern | Jan 26, 2016 | social media seo optimization, WordPress SEO
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
by Darrell Stern | Jan 25, 2016 | WordPress SEO
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
by Darrell Stern | Jan 16, 2016 | Content Marketing Agency
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
by Darrell Stern | Jan 1, 2016 | Marketing ROI
We offer this last section on marketing ROI as a bonus to everything you’ve already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you “sharpen the saw.”...
