by Darrell Stern | Jan 16, 2016 | Content Marketing Agency
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
by Darrell Stern | Jan 1, 2016 | Marketing ROI
We offer this last section on marketing ROI as a bonus to everything you’ve already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you “sharpen the saw.”...
by Darrell Stern | Dec 31, 2015 | Marketing ROI
Here’s something we tell our customers over and over again, yet few of them believe it (at first). You can automate lead generation even after you make a sale. You read that correctly. Each time you close a sale, your businesses should be able to generate dozens...
by Darrell Stern | Dec 30, 2015 | Marketing ROI
You might be one of those people who thinks: “I don’t get all this computerized mumbo jumbo. I’m old school. When it comes to dealing with prospects for my business, I still like to press the flesh — meet someone and collect leads in person to really...
by Darrell Stern | Dec 29, 2015 | Marketing ROI
Automating lead outreach builds even stronger relationships with leads. In fact your company can: offer free downloads (such as an e-book or white paper) post enhanced content such as a blog (like this one!) or a library of instructional videos, or maintain an online...
