by Darrell Stern | Dec 26, 2015 | Marketing ROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
by Darrell Stern | Nov 7, 2015 | inbound marketing agency, inbound marketing strategies
At the Inbound 2013 conference Dharmesh Shah of Hubspot spoke about how to create an inbound experience. The people at Infusionsoft preach a customer life cycle. Both are on the right track and I have run my inbound marketing agency for the past decade with the mantra...
by Darrell Stern | Sep 8, 2015 | star wars
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
by Darrell Stern | Jul 31, 2015 | branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers....
by Darrell Stern | Jul 31, 2015 | social media
If your inbound marketing campaign needs a little kickstart, Facebook advertising might be a good place to start. Your business’ Facebook ad is seen by specific groups on desktop and mobile. You choose the demographics based on location, age, and interests. If you...
