by Darrell Stern | May 12, 2014 | social media
Facebook is an excellent place for marketing your business, but it’s important to have two separate accounts – one as a personal profile and another as a business page. Its actually a requirement to keep your business page separate because Facebook can close your...
by Darrell Stern | May 12, 2014 | social media
Blogs are essential for businesses for a variety of reasons. For example, they can drive traffic to your website, help increase your SEO/ SERP and position your brand as an industry leader. Now you want to let your Twitter followers know you have just written an...
by Darrell Stern | May 12, 2014 | social media
You have your Twitter account up and you are sharing valuable content. Everything is going well. Now, people are starting to follow you. Excellent! You want to share your content and spread news about your products/services with your followers. What is the next...
by Darrell Stern | Apr 30, 2014 | social media
Twitter rolled out it new look for users letting them opt for a bigger profile picture on their homepage and highlight their best tweets, among other features. The change was launched in an attempt to combat slowing user growth. Dick Costolo, Twitter’s chief...
by Darrell Stern | Apr 29, 2014 | social media
A fun and safe addition to your marketing strategy is to inject some news and/or pop culture content on your Twitter news feed. This can be in the form of a funny anecdote or full on newsjacking. Newsjacking is a way to capitalize on the popularity of a news...