by Darrell Stern | Feb 14, 2016 | social media seo optimization, WordPress SEO
Providing social proof on your website means providing evidence that other users of social media platforms have visited you. This builds up trust. Have you ever visited a webpage that displays a Facebook “box” displaying profiles of people who’ve liked the content? Or...
by Darrell Stern | Feb 13, 2016 | social media seo optimization, WordPress SEO
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of information that you...
by Darrell Stern | Feb 10, 2016 | social media seo optimization, WordPress SEO
Integrate with Social Media Login Tools Social media login tools allow your customers and leads to register (log into) your website using their preexisting social media identities. How does it work? Your website offers a social login form. Your customer or lead clicks...
by Darrell Stern | Feb 1, 2016 | social media seo optimization
Integrate with Social Media Sharing and Follow Buttons Here we should pause to insert a point of clarification. So far, we’ve spoken of your various social media networks (or “channels”) as if they exist independently of one another. But this isn’t the case. Or...
by Darrell Stern | Jan 30, 2016 | social media seo optimization
Analyze Social Media Post Frequency Here’s another easy technique for determining the optimal frequency for your social media posts: Establish a control set by scheduling your messages a reasonable duration apart. Two to two and half hours should be sufficient for...
by Darrell Stern | Jan 26, 2016 | social media seo optimization, WordPress SEO
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
