by Darrell Stern | Feb 14, 2016 | social media seo optimization, WordPress SEO
Providing social proof on your website means providing evidence that other users of social media platforms have visited you. This builds up trust. Have you ever visited a webpage that displays a Facebook “box” displaying profiles of people who’ve liked the content? Or...
by Darrell Stern | Feb 13, 2016 | social media seo optimization, WordPress SEO
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of information that you...
by Darrell Stern | Feb 10, 2016 | social media seo optimization, WordPress SEO
Integrate with Social Media Login Tools Social media login tools allow your customers and leads to register (log into) your website using their preexisting social media identities. How does it work? Your website offers a social login form. Your customer or lead clicks...
by Darrell Stern | Jan 27, 2016 | WordPress SEO
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
by Darrell Stern | Jan 26, 2016 | social media seo optimization, WordPress SEO
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
by Darrell Stern | Jan 25, 2016 | WordPress SEO
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
