There’s Nothing BASIC About You: How to Elevate Your Brand Beyond the Ordinary
When I was a kid, I watched Schoolhouse Rock, a show that made learning fun through music and animation. One of the episodes covered the computer language BASIC—an acronym for Beginner’s All-purpose Symbolic Instruction Code. It was a simple, entry-level programming language designed to make computing more accessible.
Fast forward to today, and we’ve developed a strange obsession with another kind of basic—the word itself. Everywhere you turn, people say, “Basically, I do this.” or “Basically, my job is…” But listen carefully. There is nothing basic about you.
The Problem With “Basically”
Language shapes perception. When you say “Basically, I’m in marketing,” you reduce your expertise to something generic and unimpressive. If you introduce yourself with, “Basically, I work at McDonald’s,” you strip away the complexity and skill behind what you do.
This mindset is dangerous. It conditions us to downplay our strengths and settle for mediocrity. But here’s the truth:
- You are not an outdated Atari 400 from 1983.
- You are not a simple, obsolete BASIC machine.
- You are not basic.
Own Your Expertise
Let’s reframe the way we present ourselves. Instead of using language that diminishes our value, let’s elevate our identity.
- You are not basically in marketing. You are a marketing Jedi.
- You don’t basically work at McDonald’s. You contribute to one of the most powerful global brands.
- You are not basically a doctor. You are a lifesaver, a scientist, a problem solver.
Why This Matters for Branding & SEO
At Stern Storming, Phoenix’s #1 viral video and local SEO company, we specialize in making brands stand out. Whether it’s through high-impact storytelling, viral video production, or strategic SEO, we know that language matters when it comes to online visibility and customer engagement.
If you want your brand to dominate search results and resonate with your audience, start by eliminating weak language like “basically.”
Here’s why:
1. Search Engines Love Authority
Google prioritizes content that demonstrates expertise, authority, and trustworthiness (E-A-T). If your website, social media, or marketing materials frame you as just another option, you’ll blend into the background. But when you position yourself as the best, most knowledgeable, most innovative in your field, search engines take notice.
2. Confidence Drives Engagement
The way you describe yourself and your business impacts customer perception. Imagine two website headlines:
- “Basically, we do video marketing and SEO.”
- “We create viral videos and SEO strategies that put Phoenix businesses on the map.”
Which one excites you more? Confidence sells.
3. Standing Out in a Crowded Market
Every industry is saturated. To cut through the noise, your brand must be remarkable—not “basically” good, but undeniably exceptional.
How to Apply This to Your Business
If you’re ready to elevate your brand, here’s how you can start:
- Drop “basically” from your vocabulary. Speak with authority.
- Clarify your unique value proposition. What makes you different?
- Use powerful, action-driven language in your content.
- Leverage SEO and video marketing to amplify your message.
At Stern Storming, we don’t do “basic.” We create viral content that ranks, engages, and converts. If you want your brand to be unforgettable, let’s talk.
Final Thought: Seize the Day
There is nothing basic about you. You are a leader, an innovator, a game-changer.
So, take a step outside. Seize the day. And never settle for anything less than extraordinary.