Celebrating 30 Years in B2B and B2C Digital Marketing

Darrell Stern, CEO of Stern.Marketing, celebrates three decades of mastering digital marketing. Over the years, Stern has developed powerful philosophies and ethics that set his Phoenix-based video marketing agency apart. These principles are at the heart of how Stern.Marketing generates leads and builds lasting connections for its clients. If these resonate with you, your company, and your brand, Stern.Marketing may be the perfect partner to elevate your marketing efforts.

The Stern Marketing Philosophy

1. Marketing is Theater

Marketing must be dramatic and move your target audience to take action. In a media-driven world, the content you create must emotionally resonate with your audience.

  • Why it matters: Emotionally engaging content drives higher conversion rates. Studies show that emotional campaigns outperform non-emotional ones by 31%.
  • How we achieve this: We craft videos and stories that evoke emotions, inspiring your audience to engage with your brand.

2. Marketing is the Art of Starting Meaningful Conversations

Stern.Marketing believes marketing is about fostering dialogue between your brand and your audience. These conversations build trust and lay the foundation for lasting relationships.

  • Key strategy: Use targeted campaigns to reach the right audience.
  • Real-world impact: For a B2B client, we initiated conversations with industry leaders, resulting in partnerships that significantly boosted their revenue.

3. Tell Your Story, Over and Over Again

Repetition is key to making your story stick. A single blog post or a one-page website isn’t enough. Consistency and creativity across multiple platforms amplify your message.

  • Why it’s critical: Research reveals that customers need to interact with a brand at least seven times before making a purchase decision.
  • Execution: We develop multi-channel campaigns to showcase your value proposition repeatedly and effectively.

4. Make Your Story Repeatable

Your story should be so compelling and clear that your audience feels inspired to share it with others.

  • The power of word-of-mouth: 92% of consumers trust recommendations from friends over advertisements.
  • Our goal: Create content that’s easily sharable, prompting your audience to tag friends and spread your story organically.

5. Be Known, Not Just Seen

The ultimate goal is for your business to be recognized as a leader in your industry. When your reputation precedes you, opportunities come knocking.

  • Building omnipresence: Through strategic campaigns, we make your brand visible across platforms, ensuring you’re top-of-mind for your audience.
  • Success story: A local client in the automotive industry became a go-to expert in their field, with customers reaching out after seeing them “everywhere.”

The Stern Marketing Process

At Stern.Marketing, our strategies are grounded in data and creativity. Here’s how we approach your marketing needs:

1. Initial Consultation and Audit

We start with a comprehensive audit of your current marketing efforts. This helps us identify strengths, weaknesses, and opportunities.

  • Free resources: Register for our six free classes to gain valuable insights into setting the right intentions for your marketing.
  • What we analyze: Website performance, social media engagement, video content effectiveness, and more.

2. Customized Strategy Development

Based on the audit, we create a tailored strategy that aligns with your goals and resonates with your audience.

  • Focus areas:
    • Video marketing: Crafting emotional and educational videos.
    • Social media: Building conversations on platforms like Instagram and Twitter.
    • Content marketing: Developing blogs, case studies, and eBooks.

3. Execution and Optimization

We bring the strategy to life through carefully crafted campaigns. Continuous monitoring and optimization ensure maximum ROI.

  • Key metrics we track:
    • Engagement rates
    • Website traffic
    • Conversion rates

Why Choose Stern.Marketing?

Proven Results

  • Automotive Industry: Helped a local auto repair shop grow their customer base by 200% through video marketing and Twitter campaigns.
  • ERP Solutions: EstesGroup saw a six-fold increase in income after implementing Stern.Marketing’s strategies.

Expertise Across Industries

From B2B enterprises to B2C brands, we have the experience and expertise to deliver results.

  • Diverse portfolio: Clients include health coaches, life coaches, funeral homes, and more.
  • Industry knowledge: Whether it’s Epicor ERP installations or automotive repair, we position you as a leader in your field.

Commitment to Your Success

We view our clients as partners. Your success is our success, and we’re dedicated to helping you achieve your goals.

Stats to Know

  • Instagram videos generate 49% more engagement than static posts.
  • Twitter’s engagement rate is 0.045%, higher than Facebook’s 0.035%.
  • Visual content is 40x more likely to be shared on social media.
  • Companies that blog receive 97% more links to their websites.

Join the Stern.Marketing Movement

Darrell Stern’s 30 years of experience in digital marketing have led to the development of unique philosophies that drive results. By combining theater, storytelling, and meaningful conversations, Stern.Marketing transforms your business into a recognized leader in your industry.

Take the First Step

Contact us today to schedule your Stern Social Media Audit and start your journey toward marketing excellence. Let’s go Stern Storming and create campaigns that captivate, engage, and convert.

Darrell Stern is the CEO of Stern.Marketing, a Phoenix-based digital marketing agency specializing in video marketing, social media, and content creation. With three decades of experience, Stern.Marketing is dedicated to helping businesses achieve their marketing goals through innovative strategies and a deep understanding of digital trends.