If Your B2B Company Is Ready To DOMINATE Your National and International Market,
Perhaps it is time for you to #GetStern With Stern.Marketing
We tackle B2B conversation, using strategic
distribution to ensure the greatest ROI.
EstesGroup is a worldwide leaders in Epicor and NetSuite ERP Consulting and Business Process reengineering and improvement.
Stern was hired by this B2B company to structure and execute a B2B Inbound Marketing, Content Marketing, and Social Media Marketing strategy.
Through a strategic combination of responsive web marketing design, inbound follow up campaigns using Infusionsoft, video YouTube marketing, LinkedIn personal and company posting we are and continue to achieve an astounding EIGHT TO ONE return on investment for EstesGroup!
When preparing to market EstesGroup, we took a look at what specific services earned them the most profit.
How and why our creative collaboration is working to increase EstesGroup’s B2B ERP business.
Web Marketing Design
Every page of the new EstesGroup responsive website we developed includes a creative call to action that leads the visitor to start a conversation their website includes a unique “ask” that starts a conversation and is driving lead generation. From webinar invites to white papers, case studies, and video lessons, we are starting more and more meaningful conversations between EstesGroup and their target market every day.
Climbing to the top using Content Marketing SEO
Our Content Marketing SEO is working as EstesGroup continues to rise to the top of Google for long tail and short tail keywords and phrases. We focus on specific industries and their needs and desires: marketing the benefit of EstesGroup to CEOs, CIOs, and COOs that desire the benefit EstesGroup has to offer. Our interweaving blog layered with internal links is diversifying the digital footprint of EstesGroup to companies that will benefit from them the most. These blogs ALL have an ask, a call to action, and are essential to our Social Media Marketing Engagement and Lead Generation and Nurturing Strategies.
Every blog, social media post, and landing page our creative marketing team creates includes an inviting call to action that moves your potential client from passerby to active contact and participant.
To begin, we invite you and your B2B or B2C team to audition to work with us.
Why Video Marketing and Local SEO Are Game-Changers for Phoenix Businesses
In the thriving business ecosystem of Phoenix, visibility and authority are key to success. This is especially true for B2B SaaS companies and ERP consultants, where trust and expertise play a pivotal role. Video marketing and local SEO are not just tools but essential strategies that have revolutionized how local businesses connect with their target audiences. Companies that have partnered with Stern Marketing have experienced exponential growth, with some achieving up to 11x revenue increases. By leveraging AI to accelerate the creation of high-quality videos and blogs, Stern Marketing ensures businesses stay ahead of the curve in this competitive market.
The Power of Video Marketing for B2B Businesses
Video marketing is transforming the way businesses communicate complex solutions and build relationships. For B2B companies like SaaS providers and ERP consultants, videos offer a dynamic way to:
- Explain Complex Concepts: A well-crafted explainer video can simplify the most intricate ERP processes or SaaS integrations, making them more accessible to potential clients.
- Establish Authority: Thought leadership videos, such as webinars or case studies, position your business as an expert in your field.
- Build Trust: Seeing your team in action creates a personal connection that static content can’t achieve.
Statistics show the power of video:
- 86% of businesses use video as a marketing tool, with 93% citing it as a critical part of their strategy.
- Videos on landing pages can increase conversion rates by 80%.
- For SaaS and ERP businesses, video content can drive 50% more engagement than traditional blogs alone.
Platforms like YouTube, LinkedIn, and even Instagram are becoming essential for sharing these videos, offering incredible reach and engagement opportunities for B2B audiences.
Local SEO: A Vital Strategy for B2B SaaS and ERP Consultants
Local SEO isn’t just for consumer-facing businesses; it’s crucial for B2B operations targeting local clients. Here’s why:
- Increased Visibility: When decision-makers in Phoenix search for solutions like “ERP consulting near me” or “Phoenix SaaS providers,” your business needs to be at the top of the results.
- Credibility and Relevance: Appearing in local search results reinforces your authority and availability to serve nearby businesses.
- Synergy with Video Content: Videos optimized with local keywords can dominate search results, giving your business a multi-channel presence.
AI-Powered Video and Content Creation
At Stern Marketing, we harness the power of AI to streamline the creation of video content and blogs, ensuring faster delivery without compromising quality. Here’s how it works:
- Efficient Scripting: AI tools generate engaging scripts tailored to your industry and audience.
- Rapid Video Production: AI-driven editing software accelerates production timelines, allowing us to deliver high-quality videos at scale.
- SEO Optimization: AI ensures every piece of content is fully optimized for search engines, improving your rankings and visibility.
This technology allows us to create compelling explainer videos, product demos, and educational content that capture attention and drive conversions.
Why Video Marketing and Local SEO Are Essential for B2B SaaS and ERP Marketing
Combining video marketing with local SEO provides a winning formula for B2B businesses:
- Educate and Inform: Videos provide a platform to explain your solutions in detail, making it easier for potential clients to understand your value proposition.
- Build Local Relationships: Local SEO ensures your content reaches decision-makers in your area, fostering trust and accessibility.
- Drive Results: Together, these strategies deliver measurable outcomes, from increased website traffic to higher conversion rates.
Success Stories: How Stern Marketing Delivers Results
Stern Marketing has helped numerous B2B businesses in Phoenix achieve remarkable growth. Here are a few examples:
- ERP Consultant: By combining AI-generated blogs with a series of educational videos optimized for local SEO, this business saw a 9x increase in qualified leads within six months.
- SaaS Provider: A Phoenix-based SaaS company leveraged YouTube explainer videos and LinkedIn campaigns to drive a 10x boost in product demo requests.
- IT Services Firm: Video tutorials and case studies, paired with targeted local SEO, resulted in a 7x growth in monthly inquiries.
Why Platforms Like YouTube and LinkedIn Are Game-Changers
YouTube
YouTube’s search engine capabilities make it an ideal platform for B2B businesses. Optimized videos can:
- Increase your discoverability.
- Drive targeted traffic to your website.
- Enhance your credibility through high-quality, informative content.
As the premier platform for professional networking, LinkedIn is indispensable for B2B marketing. Sharing thought leadership videos and engaging with industry groups can:
- Expand your reach to key decision-makers.
- Build meaningful connections with potential clients.
- Establish your brand as a trusted authority.
The Time to Act Is Now
The B2B marketing landscape is rapidly evolving. Businesses that fail to adopt video marketing and local SEO risk being left behind. Here’s why you need to act now:
- Stay Ahead of Competitors: Many Phoenix B2B companies are only beginning to explore these strategies. Early adopters will reap the benefits of increased visibility and authority.
- Adapt to Buyer Behavior: Decision-makers now expect engaging, informative content before making purchasing decisions. Video marketing meets these expectations.
- Achieve Faster Results with AI: Stern Marketing’s AI-driven approach ensures you stay ahead of the curve with rapid, high-quality content creation.
Partner with Stern Marketing for Unmatched Growth
At Stern Marketing, we specialize in helping B2B businesses in Phoenix thrive through video marketing and local SEO. Here’s what we offer:
- AI-Powered Video Production: High-quality, engaging videos delivered faster than ever.
- Tailored SEO Strategies: Local SEO techniques designed to capture your target audience.
- Comprehensive Analytics: Ongoing monitoring and optimization to ensure maximum ROI.
Ready to Elevate Your Business?
Don’t miss the opportunity to transform your B2B marketing strategy. Whether you’re a SaaS provider or an ERP consultant, Stern Marketing’s innovative approach will help you achieve unprecedented growth.
Contact Stern Marketing today to get started.