PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 2
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
IMPROVE SEO ON WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 1
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
The difference between Content Marketing and Advertising
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
Analyzing Your #MarketingROI
We offer this last section on marketing ROI as a bonus to everything you've already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you "sharpen the saw." In other words:...
Creating More Leads and Sales by Leveraging Existing Clients #MarketingROI
Here's something we tell our customers over and over again, yet few of them believe it (at first). You can automate lead generation even after you make a sale. You read that correctly. Each time you close a sale, your businesses should be able to generate dozens of...
Tagging Leads in Person #MarketingROI Part 5
You might be one of those people who thinks: "I don’t get all this computerized mumbo jumbo. I'm old school. When it comes to dealing with prospects for my business, I still like to press the flesh -- meet someone and collect leads in person to really get to know...
Systemizing and Automating Lead Outreach #MarketingROI Part 4
Automating lead outreach builds even stronger relationships with leads. In fact your company can: offer free downloads (such as an e-book or white paper) post enhanced content such as a blog (like this one!) or a library of instructional videos, or maintain an online...
Tracking Your Leads #MarketingROI Part 3
A business run haphazardly is a business doomed to fail. The key to staying organized is to systemize and automate sales interactions with potential customers. Wait a minute! Is Stern Inbound Marketing suggesting that you systemize and automate sales interactions,...