Lead Nurturing #MarketingROI Part 2
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you're bound to win a few times -- that's just the law of averages. Lead nurturing is basically luck...
What is a Lead? #MarketingROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
Creating an Inbound Experience for your Website Visitors and Sales Opportunities For Your Business
At the Inbound 2013 conference Dharmesh Shah of Hubspot spoke about how to create an inbound experience. The people at Infusionsoft preach a customer life cycle. Both are on the right track and I have run my inbound marketing agency for the past decade with the mantra...
Awaken The Force That Started Your Business | Disney | Star Wars Ep VII
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
Why is Branding important to your marketing strategy?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore...
How Does Facebook Advertising Work?
If your inbound marketing campaign needs a little kickstart, Facebook advertising might be a good place to start. Your business’ Facebook ad is seen by specific groups on desktop and mobile. You choose the demographics based on location, age, and interests. If you...
Man of Steel – What is the Kryptonite of your online business?
We all have our weaknesses, but as the trailer for the new Superman movie “Man of Steel” states, “One day you are going to have to make a choice… You have to decide what type of man you want to grow up to be”, we all as entrepreneurs and business men and women must decide what our ETHICS and CORE PHILOSOPHIES are about our businesses.
My Advice On Running Your Business
I am glad to share my advice from my nearly two decade journey to create what I hope is one of the top Inbound Marketing, Social Media Marketing, and Content Marketing agencies in the world today. It has not been easy as my parents were both teachers and I went to the...
The 5 Steps of Twitter Card Avertising
How twitter card advertising works Twitter Cards is one of the most simple, yet effective social media tools businesses can use. But because things have gotten unnecessarily complicated, we've decided to break the process down step by step. Twitter offers a great...