Lead Nurturing #MarketingROI Part 2
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you're bound to win a few times -- that's just the law of averages. Lead nurturing is basically luck...
What is a Lead? #MarketingROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
Creating an Inbound Experience for your Website Visitors and Sales Opportunities For Your Business
At the Inbound 2013 conference Dharmesh Shah of Hubspot spoke about how to create an inbound experience. The people at Infusionsoft preach a customer life cycle. Both are on the right track and I have run my inbound marketing agency for the past decade with the mantra...
Awaken The Force That Started Your Business | Disney | Star Wars Ep VII
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
Why is Branding important to your marketing strategy?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore...
How Does Facebook Advertising Work?
If your inbound marketing campaign needs a little kickstart, Facebook advertising might be a good place to start. Your business’ Facebook ad is seen by specific groups on desktop and mobile. You choose the demographics based on location, age, and interests. If you...