What brands can learn from Starbucks’ use of UGC
This blog has moved to the ALL-NEW Stern Marketing Academy
Instagram’s Impending Algorithm and How it Changes Your Social Media Marketing
Following Facebook and Twitter’s lead, Instagram recently announced that they would be releasing an algorithmic update to users’ feeds based on their interests and interactions. Previously, the photo sharing social platform’s feed showed content in the chronological...
Should Our Company Outsource Our Content Marketing?
Should I outsource my blog writing and Content Marketing? I met a woman once who was in marketing. One of the services she offered was doing networking on behalf of other companies. In essence, she became an outsourced sales rep who attended events for the purpose of...
How Starbucks is winning the social media marketing game
This Blog has been moved to the all-new Stern Marketing Academy
Why TAGS Are The Most Important Tool In INFUSIONSOFT
Most fledgling marketers don’t understand that search engines scan each webpage for three vital pieces of information: the page’s Title, Description, and Keywords. Collectively, these pieces of information are known as meta tags, but they hold different weights in search engine optimization
INFUSIONSOFT vs HUBSPOT — “THERE CAN BE ONLY ONE!”
Without an inbound marketing component, your business might as well be operating under a rock someplace. You won’t experience the kind of growth you deserve. Moreover, if you languish too long, your competitors will become predators. They will take you out of the...
Snapchat For Business Denver And Beyond
And the Live Video Revolution in Social Media Marketing Snapchat’s epic rise in popularity is only just the beginning of an era dominated by visual media. As with any other emerging social media platform that has taken the world by storm, marketers have jumped on...
Ten Sales Touches With Inbound Marketing
Studies show that most clients need 5-10 ‘touches’ in order to do business with us. (see: Why it Takes 7-13 Touches from OMI and “It Takes 6-8 Touches.. from Salesforce) So the big question becomes, how do we create relationships that create those 5-10 touches? I...
3 Reasons to Use Twitter
Twitter Advertising Gone are the days of placing an ad in the yellow pages of the phone book. Now is the time to jump on the social media wagon if you haven't already because you can't afford to miss out on the valuable marketing opportunities. Twitter is a prime...