What if My Competition Follows Me on Twitter?
What if my competition follows me on twitter? So you got a notification that one or more of your competitors have followed you on Twitter. What do you do? You embrace it. Here's why: People follow leaders, in life and on Twitter. If you notice one day that your...
Content Marketing Has 5 Primary Objectives
Content Marketing Has 5 Primary Objectives The use of content marketing can be a very effective means by which to increase your online presence while also building trust with readers. For anybody marketing on the internet what this means is an increase in your...
10 Easy Steps to Put the Person back in to Content Marketing Personas
10 Easy Steps to Put the Person back in to Content Marketing Personas We’re going to put the “person” back in Content Marketing persona by walking through some really practical ways to understand exactly what your customer wants to consume. I offer you a method we use...
B2B SEO – Content Marketing for Improving Brand Awareness
How to Improve your B2B Brand Awareness through SEO - Content Marketing If your company continues to be on a small-time foundation and may't afford to run TV commercials, setting up a web site on the Web must be your manner of getting women and men change into...
Content Marketing for Engagement and SEO
Content Marketing for Engagement and SEO Content Marketing is the creation of valuable content to attract and engage your target audience. The point of content marketing is to interact with customers, encourage them to look to you for information, and - ultimately -...
What is Marketing Automation?
(And how can you protect yourself against flim-flam “inbound marketing specialists?”) We bet you’ve heard the term dozens of times by now, but maybe it’s always left you scratching your head. “‘Marketing automation?!?’ What the heck is that?!?” Fear not. Stern is here...
Social Media Marketing and Cruise Control
Why I love cruise control I was on the highway the other day as I typically commute at least once a week from Colorado Springs to Denver and visa versa. I just got a new car and decided to test out the cruise control feature as I didn’t have that on my older car. I...
Improve The SEO for your WORDPRESS Site With SOCIAL MEDIA OPTIMIZATION: Part 8
Providing social proof on your website means providing evidence that other users of social media platforms have visited you. This builds up trust. Have you ever visited a webpage that displays a Facebook “box” displaying profiles of people who’ve liked the content? Or...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 7
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of information that you...