Stern Storming: The #1 Viral Video and Local SEO Company in Phoenix

Stop It: The Power of Eliminating Filler Words in Viral Video Marketing

I’m Darrell Stern, and today I’m going to talk to you about something that will change the way you communicate—forever. It’s simple, powerful, and crucial to mastering viral video marketing and local SEO. It all starts with stopping the unnecessary noise in your speech. Let’s dive in.

Stop in Conjunction Junction: What’s Your Function?

In your viral videos, you need to get rid of the extra noise—the “ums,” “ahs,” and unnecessary conjunctions. That’s what I call “Conjunction Junction.” It’s a place where cluttered speech derails clarity and impact. The moment you realize how these fillers weaken your message, you’ll start crafting videos that not only engage but convert.

Think about it—when you’re watching a powerful speaker, do they ramble? Do they use excessive fillers? No. They deliver their message with precision. Every pause is intentional, every word has weight. That’s what makes content go viral.

The Impact of Filler Words on Your Message

One big thing about speaking is that we feel the need to fill the silence. We think that every moment of speech should have sound. But in reality, silence is your best friend. A well-placed pause adds emphasis, makes your content digestible, and keeps viewers engaged.

Here’s an example of how speech is usually cluttered:

“Tamara just came over to help me with some videos, and she was at the Circle K earlier today, and she’s teaching me about real estate, and… stop it.”

Now, let’s strip out the unnecessary words and create a stronger, more direct statement:

“Tamara came over. She’s helping me film videos. We are having a great time.”

See the difference? Clarity. Authority. Impact.

The “Done. Sent It. Done.” Formula for Viral Videos

When delivering a message, keep it direct. Think about how news reporters speak:

“Today, in Brooklyn, six people jogged across the Brooklyn Bridge at record speed.”

Done. Sent it. Done. That’s the formula.

The more you eliminate unnecessary sound, the better your content performs. This applies not just to video but to sales presentations, pitches, and personal relationships. When you cut the fluff, you become a better communicator, a better seller, and a more compelling storyteller.

How This Strategy Helps Your SEO and Local Rankings

Now, you might be thinking, “How does this help me rank as the #1 viral video and local SEO company in Phoenix?” Here’s how:

Clearer Messaging Boosts Engagement – When your videos are concise and impactful, people watch longer. This increases watch time, a key factor in YouTube and social media algorithms.
More Shares, More Visibility – Videos that get to the point are more likely to be shared, expanding your reach and increasing local brand awareness.
Better Keyword Placement – Filler words dilute your keyword strategy. When you eliminate them, your script is sharper, making your keywords more effective.
Higher Conversion Rates – A clear, confident message persuades potential customers more effectively, leading to higher conversions.

The Stern Storming Difference: Mastering Local SEO and Video Marketing

At Stern Storming, we combine the science of local SEO with the art of storytelling. Our viral video strategy is built on:

Eliminating filler words to create authoritative content.
Using strategic SEO techniques to rank videos higher.
Capturing attention with powerful, clear messaging.

This method has made us the #1 viral video and local SEO company in Phoenix.

Take the Next Step

Want to create viral videos that dominate your local market? Want to become a powerful communicator and boost your brand visibility? Stop the fillers. Master clarity. And let Stern Storming take your video marketing to the next level.

Are you ready? Done. Sent it. Done.