by Darrell Stern | Dec 7, 2016 | social media, social media marketing
How did a disappearing-selfie app for teens transform into a multinational marketing behemoth used by B2B companies like IBM? The answer lies in the story. The Snapchat story, of course, is the 24-hour-long collection of images and videos called “snaps.”...
by Darrell Stern | Oct 15, 2016 | branding through content marketing, Content Marketing
There probably isn’t another brand on the planet that people love to hate as much as Starbucks. From Reddit forums to newspaper editorials, so-called “true coffee aficionados” claim that, among other things, the coffee is overpriced, the grounds are over-roasted, and...
by Darrell Stern | Sep 8, 2015 | star wars
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
by Darrell Stern | Jul 31, 2015 | branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers....
by Darrell Stern | Apr 30, 2014 | social media
Twitter rolled out it new look for users letting them opt for a bigger profile picture on their homepage and highlight their best tweets, among other features. The change was launched in an attempt to combat slowing user growth. Dick Costolo, Twitter’s chief...
