by Darrell Stern | Dec 7, 2016 | social media, social media marketing
How did a disappearing-selfie app for teens transform into a multinational marketing behemoth used by B2B companies like IBM? The answer lies in the story. The Snapchat story, of course, is the 24-hour-long collection of images and videos called...
by Darrell Stern | Oct 15, 2016 | branding through content marketing, Content Marketing
There probably isn’t another brand on the planet that people love to hate as much as Starbucks. From Reddit forums to newspaper editorials, so-called “true coffee aficionados” claim that, among other things, the coffee is overpriced, the grounds are...
by Darrell Stern | Sep 8, 2015 | star wars
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that...
by Darrell Stern | Jul 31, 2015 | branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers....
by Darrell Stern | Apr 30, 2014 | social media
Twitter rolled out it new look for users letting them opt for a bigger profile picture on their homepage and highlight their best tweets, among other features. The change was launched in an attempt to combat slowing user growth. Dick Costolo,...
