by Darrell Stern | Dec 29, 2015 | Marketing ROI
Automating lead outreach builds even stronger relationships with leads. In fact your company can: offer free downloads (such as an e-book or white paper) post enhanced content such as a blog (like this one!) or a library of instructional videos, or maintain an online...
by Darrell Stern | Dec 27, 2015 | Marketing ROI
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you’re bound to win a few times — that’s just the law of averages. Lead nurturing...
by Darrell Stern | Dec 26, 2015 | Marketing ROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
