by Darrell Stern | Dec 2, 2016 | social media, social media marketing
This blog has moved to the ALL NEW Stern Marketing Academy
by Darrell Stern | Jan 1, 2016 | Marketing ROI
We offer this last section on marketing ROI as a bonus to everything you’ve already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you “sharpen the saw.”...
by Darrell Stern | Jul 31, 2015 | branding
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers....
by Darrell Stern | Jul 1, 2013 | inbound marketing agency
This post is first in a series on how to get your advertising to pay off for your business. The hardest part of choosing how to spend your advertising dollars is determining what exactly you expect to receive from a program. Not all advertising or inbound marketing...
