Lead Nurturing #MarketingROI Part 2

Lead Nurturing #MarketingROI Part 2

Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you’re bound to win a few times — that’s just the law of averages. Lead nurturing...
What is a Lead? #MarketingROI

What is a Lead? #MarketingROI

Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How...