Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization.
For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML sitemap structure.
Please don’t misunderstand us: these criteria are very important. But what most people don’t know is that to score really big with the search engines, you need links pointing back to your website (backlinks).
And here’s another key point: search engines tend to rate backlinks via quality over quantity. In other words, they like to see that other high-traffic sites are mentioning you and your website rather than, say, a hundred sites that receive low to minimal traffic.
This is where social media optimization comes in. Remember: social media networks include Facebook, Twitter, Google+, Pinterest, LinkedIn, and so on. Each of these networks presents your enterprise with a great opportunity to be seen. Why? Because search engines like Google, Yahoo, Bing, and others know these social media channels well and respect their weight for conveying information and building a following over the Internet.
This series will examine how you can leverage the inherent composition of some of these social networks to maximize your business’s SEO cred. Think of these blogs as common sense tips aimed to help your enterprise excel in the social media space.
And of course this goes without saying: if you’re ever inclined to have a pro handle your social media campaigns for you, contact Stern Inbound Marketing right away. Our proven expertise in Internet marketing, lead generation, and social media optimization can help your company grow — and we can begin that growth today.
When you’re ready to continue . . .
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