Content Marketing and Why a Blog Should Be Like the Terminator
I had a small business owner tell me the other day that they thought blogging was for the likes of the Kardashians or Miley’s of the world. They had no understanding of the value in business, at all. Undoubtedly, those of us in this content marketing world, know it is...
How to build your business with blogging | Content Marketing
I go to a lot of networking events with small business owners. I hear them say: “I don’t know what blogging is” “I heard blogging is good” “I should be blogging” “I don’t have time to blog” “Blog? Ugh. It sounds like just another time suck.” So, in an effort to...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 5
Integrate with Social Media Sharing and Follow Buttons Here we should pause to insert a point of clarification. So far, we’ve spoken of your various social media networks (or “channels”) as if they exist independently of one another. But this isn’t the case. Or...
Features VS Benefits: Live on The Experience Pros TV Show
Over the past three years, I have worked with Angel Tuccy and Eric Reamer the first Monday of every month on the Stern Inbound Radio show on their Experience Pros Radio show. Angel and Eric and their Experience Pros network...
Stern Inbound Marketing CEO on Experience Pros TV
Darrell Stern LIVE on the Experience Pros Television Show. What if every one of your ideal clients understood the true benefits of your business? We will have video our our segment on this page soon! Call 303.353.4354 and let's to Stern Storming and create more ROI in...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 4
Analyze Social Media Post Frequency Here’s another easy technique for determining the optimal frequency for your social media posts: Establish a control set by scheduling your messages a reasonable duration apart. Two to two and half hours should be sufficient for...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 2
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
IMPROVE SEO ON WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 1
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...