by Darrell Stern | Nov 17, 2016 | social media marketing
The 2016 presidential election was full of furious, impassioned social media posts that didn’t serve to convince their intended audience much at all. But as media-savvy marketers, we also knew that in the days leading up to the election, people would be watching...
by Darrell Stern | Feb 13, 2016 | social media seo optimization, WordPress SEO
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of...
by Darrell Stern | Jan 30, 2016 | social media seo optimization
Analyze Social Media Post Frequency Here’s another easy technique for determining the optimal frequency for your social media posts: Establish a control set by scheduling your messages a reasonable duration apart. Two to two and half hours should be sufficient...
by Darrell Stern | Jan 27, 2016 | WordPress SEO
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
by Darrell Stern | May 12, 2014 | social media
Facebook is an excellent place for marketing your business, but it’s important to have two separate accounts – one as a personal profile and another as a business page. Its actually a requirement to keep your business page separate because Facebook can...
