How to apply The Slight Edge by Jeff Olson to your Digital Media Marketing Hey, this is Darrell Stern, reporting live from the offices of Stern Storming, here in amazing Denver, Colorado. I have some news, some updates, and some philosophical changes that I’m...
I had a small business owner tell me the other day that they thought blogging was for the likes of the Kardashians or Miley’s of the world. They had no understanding of the value in business, at all. Undoubtedly, those of us in this content marketing world, know it is...
I go to a lot of networking events with small business owners. I hear them say: “I don’t know what blogging is” “I heard blogging is good” “I should be blogging” “I don’t have time to blog” “Blog? Ugh. It sounds like just another time suck.” So, in an effort to...
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
It can be difficult to separate your own thoughts and ideas about your business from your customer’s. When we work on content marketing Stern always remember that the second word in content marketing is marketing. Marketing is the art of starting meaningful...
